Plain Vanilla Bakery: Singapore’s Go-To Cafe for Cupcakes & Brunch
Cupcakes are a go-to treat in Singapore—whether it’s someone’s birthday, a thoughtful gift, or simply an excuse to share something sweet with others.
They’re incredibly convenient—no need to slice like a traditional cake. Just pick one up and enjoy—no plates, no forks, no fuss. Ideal for large gatherings.
Among them, the Plain Vanilla cupcakes are the clear favourite.
Visitors flock to Plain Vanilla Bakery to savour this ultimate cupcake — crafted with quality ingredients and topped with eye-catching decoration, all packed into a petite cup.
Plain Vanilla Bakery
Flagship Cafe in Tiong Bahru
Plain Vanilla began as a humble takeaway-only shop in Holland Village.
Since relocating to Tiong Bahru in 2013, it has steadily built its reputation as a beloved bakery—effortlessly blending into the neighbourhood’s nostalgic charm.
Just a 10-minute walk from Tiong Bahru MRT station, Plain Vanilla’s flagship store is nestled on the ground floor of an iconic HDB block — part of Singapore’s early public housing heritage.
A wide, open entrance welcomes visitors, framed by dried flowers hanging from the ceiling. Its simple, natural facade is absolutely lovely.

Though modest in size, the café space inside exudes modern elegance with minimalist warmth. On one side of the store, a breezy open-air terrace surrounded by greenery offers a refreshing escape.
7 Locations Across Singapore
Plain Vanilla now operates 7 locations across Singapore.

Beyond its flagship in Tiong Bahru, the brand has opened stores in several other popular neighbourhoods, including Neil Road, Telok Ayer, and Katong along East Coast Road.

Each store offers a bright and inviting atmosphere, perfect for a relaxing coffee break.
Must-Try Signature Cupcakes
Flavours to Crave
At the counter sits an enticing array of baked goods — tarts, muffins, brownies, pound cakes, and more.
Signature cupcakes come in over a dozen flavours — ranging from timeless classics to monthly limited editions.
A tricky choice, for sure. Is it going to be a classic cookies and cream, a luscious red velvet, or maybe even a rich salted caramel? Part of the fun is debating what to get.
Cupcake availability varies by location, so it’s best to check the website or Instagram before visiting.
Popular flavours tend to sell out quickly — early birds have the advantage.
Menu Beyond Cupcakes
Heartwarming Brunch and Lunch
Plain Vanilla isn’t just about cupcakes and baked goods.
Some of their locations open as early as 7:30am, offering breakfast, brunch, and lunch options. Weekend brunch is a crowd favourite.
The fluffy brioche French toast pairs tangy berries with the gentle sweetness of honey, creating a delightful contrast.
A brunch staple, the eggs benedict comes with layers of smoked salmon, wilted spinach, and a perfectly poached egg, all topped with rich hollandaise sauce.
For lunch, the beef ragu pasta is a must-try. Wide ribbons of pappardelle are coated in a rich, slow-cooked meat sauce—a truly satisfying, authentic dish.
The food here is a cut above typical cafe fare.
Final Thoughts
Plain Vanilla is a delightful bakery cafe, perfect for a bite to eat or a leisurely tea break.
Their irresistible cupcakes are a real treat, whether you’re indulging yourself or picking up a gift. Just a heads-up—you might want to grab an extra, because they’re so good, everyone will want one!
Plain Vanilla
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