Privacy Policy
PRIVACY POLICY
【UPDATED】5 February 2025
Merlion Channel (“we,” “us,” or “our”) is committed to ensuring that your privacy is protected. This page explains what kind of Personal Data we will collect, and how we will use such Personal Data, and how you can manage your own Personal Data.
Information We Collect
Contact Forms
When filling out a contact form on our website, your name and email address are captured. This information will only be used to respond to your enquiry and will not be used for any other purpose.
Security Measures
Our website uses data encryption – the Secure Sockets Layer (SSL) protocol – to prevent the loss, misuse or unauthorised alteration of your Personal Data.
Disclosure of Personal Data
No personal data collected through this website is disclosed to third parties without your consent. However, in the following cases, we may provide Personal Data to third parties.
- when required by law or legal procedures
- to comply with requests from public authorities (e.g. police / court orders)
- to protect human life and human rights
Use of Cookies
Google Analytics
In order to improve our website, Merlion Channel uses Google Analytics, a web analysis service provided by Google. Google Analytics uses ‘cookies’, which are text files stored on your computer, to help the website track the following information. This information is collected anonymously and does not identify you personally.
Data
- IP address
- Page viewed, time spent
- Browser, operating system, device type, language, region etc
If you want, you can disable cookies at any time based on browser settings (consult your browser’s “Help” menu to learn how to disable cookies).
Or you can use the extension tool to opt out of being tracked by Google Analytics.
Advertising & Affiliate
Merlion Channel participates in partnerships or affiliate programmes for the following websites.
Programmes
- Google AdSense (Google)
- A8.net (FAN Communications Inc)
- ValueCommerce (ValueCommerce Co., Ltd)
- Moshimo Affiliate (Moshimo Co.,Ltd)
- Rakuten Travel Experience (Rakuten Group, Inc)
- Awin (Awin Ltd)
These advertising programmes may use the information obtained from cookies to display advertisements based on user behaviour and demographics. However the information is collected anonymously and does not personally identify you.
Check your browser’s “Help” menu to learn how to disable cookies.
Disclaimers
Links to Other Sites
Merlion Channel may contain links to other websites that are not operated by us. Once you link to another site, you are subject to the Privacy Policy of the new site. Merlion Channel has no control over, and accepts no responsibility for, the content, privacy policies or practices of third party websites.
Changes to this Policy
We may modify this Privacy Policy from time to time without prior notice in accordance with applicable data protection laws and regulations.
The revised Privacy Policy will be posted on this page.
